In Cradle to Cradle: Remaking the Way We Make Things, the author brings up the notion that, "Whether it is a matter of cutting the amount of toxic waste created or emitted, or the quantity of raw materials used, or the product size itself, reduction is a central tenet of eco-efficiency. But reduction in any of these areas does not halt depletion and destruction - it only slows it down, allowing them to take place in smaller increments over a longer period of time." So don't emit so much waste, don't use so much material and don't make the product bigger than it has to be are the messages here. All great messages, but in reality we're only conserving better the little we have. It makes me think that in order to get to zero waste, we must come up with a better model ultimately. However, the four Rs are a great beginning. Especially the regulation, as forcing people to comply with a zero waste model - or the closest we can get to zero waste - will ensure success (well, as long as the players involved do act with integrity).
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