Corporate DNA

Green to Gold mentions that, "some executives even talk about the importance of embedding environmental thinking and action in their 'corporate DNA'." Now THIS is exciting! Can you imagine if indeed environmental thinking and action were to become imbedded in corporate DNA? You know, when one takes an historical perspective on issues, one often sees developments coming into being that were once only wild visions and dreams. Yet, they were accomplished over time and space. An example is the anti-litter campaign. Most people in the USA now abhor littering and will bother to find a trash can versus throwing items on the ground. This wasn't the case before, but with public campaigns, education and social conditioning, it's now a cultural more. So, I have hopes for environmental thinking and action to one day become embedded in corporate DNA. If you can dream it, you an accomplish it, right? Given the practical implications of being green, I think one day, maybe not too far in the future, "green" will be our default mode across the board.