A Company's Own Internal Audience

Green to Gold states that, " Employees' identities are powerfully shaped by a company's reputation. Almost everyone wants to work for a company that they can feel good about. In our knowledge-based economy the most prized workers are highly mobile and often highly sensitive to their employer's environmental performance." This is a great point about the business world. Employees often care very much about the reputation and status of the company they work for. For me, it feels good to work for a well-respected company or institution. For a company to go for the Eco-advantage makes sense in terms of employee satisfaction, and, as we all know, a satisfied employee is a well-functioning employee. Behold yet another advantage of a company going for the Triple Bottom Line of People, Profit and Planet!